You Are Essentially What You Wear
In the case of clothing, a recent study by researchers from Northwestern University demonstrated that wearing a white coat triggered more diligent attention on a task if the participants were told that it was a doctor’s coat than if they were told that the same coat was a painter’s coat. Apparently, we are more likely to associate thoughts of a doctor as signifying detailed mental focus than the thoughts related to an artistic painter. The important point was that there was no effect unless the participants wore the coat. Simply seeing the doctor’s coat was not enough to induce a shift in performance on the attention task. Embodied cognition is certainly an advance in explanation over simple associative priming, but why does wearing the clothing have such an important influence on our thoughts?
I can see this being useful in chaos magic like whoa nelly. Convince yourself that a coat used to belong to some great wizard or that a pendant used to belong to a priestess…
